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Director of Marketing,
Microplace
MicroPlace’s mission is to alleviate global poverty by enabling every day people to make investments in the world’s working poor. MicroPlace accomplishes this mission by maintaining a web-based marketplace to connect retail investors (everyday people looking to invest as little as $100) with microfinance organizations that need capital. At www.microplace.com, investors can learn about microfinance, search for investment opportunities and make investments.
Microfinance is the provision of financial services to the world's working poor, primarily in developing countries. Microcredit, the most well known product within microfinance, is the extension of small loans to people too poor to qualify for traditional bank loans. In contrast to handouts, these small loans (typically between $50 and $1,000) enable the working poor to lift themselves out of poverty through their own hard work and entrepreneurial spirit. This approach has become a worldwide phenomenon and is widely recognized as a proven, market-driven solution to global poverty. The idea that the working poor can lift themselves out of poverty with dignity appeals to people of all political, social and economic backgrounds.
MicroPlace is a wholly-owned subsidiary of eBay, Inc.
Responsibilities
As Director of Marketing, you are responsible for the top line growth of the business, an extraordinary opportunity given the uniqueness of this new investment service. You are responsible for building the investor (or demand) side of the marketplace by bringing investors to the MicroPlace site to purchase investments. You will own all business decisions that affect MicroPlace’s investors and will report to the Founder/General Manager. You will lead all MicroPlace marketing programs, requiring you to build and execute marketing plans for each channel. Your efforts will help MicroPlace get off the ground successfully and ensure continued growth.
Specifically, you will:
- Set site visitor, transaction volume and revenue targets
- Create a marketing strategic plan and execute against it
- Lead the development and execution of all marketing programs for MicroPlace, including: PR, communications, online advertising (including search), email advertising, social networking, word-of-mouth marketing, print, and others.
- Manage distribution relationships such as brokerage websites
- Conduct research, including website data, necessary to interpret key business drivers and drive all marketing-related decisions
- Lead customer segmentation strategy
- Create sales & marketing collateral
- Drive key marketing messaging
- Develop the brand
- Manage all internal eBay employee communications
- Lead all relationships with agencies and vendors working with MicroPlace to execute marketing strategies.
- Liaise with eBay’s Marketing, PR, and Communications resources and employee volunteers.
Qualifications
Successful applicants will be seasoned marketing executives, with experience building brands and developing successful consumer messaging and marketing campaigns. Applicants should be flexible, combining strategic leadership with the desire to roll up your sleeves in the start-up stage of development.
Candidates must have marketing expertise, leadership and communications skills. Specifically,
- Consumer marketing expertise, preferably in financial services
- Experience with internet marketing and advertising channels, including Web 2.0 / social networking
- Proven track record in developing consumer product or service brands
- Experience defining online consumer experiences and requirements preferable
- 7+ years business experience
- 5+ years marketing experience
- Solid financial/data analysis skills
- Enjoys intellectual challenge and fast pace
- Entrepreneurial energy and experience building products from scratch
- Passion for alleviating global poverty.
- Knowledge of microfinance a plus.
- BA/BS degree required, MBA preferred
How to Apply: please apply to www.ebaycareers.com or email your resume to the recruiting team at
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Job posted on July 5th 2008
Please mention Political Jobs when applying to this position
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